A Strategic Framework for Improving Recruitment and Retention in the Era of Artificial Intelligence

Join us on Wednesday, November 18th at 11am CST/UTC-6 as Ayo Arogundade, Dean of the School of Business and Entrepreneurship at Dickinson State University presents: A Strategic Framework for Improving Recruitment and Retention in the Era of Artificial Intelligence.

Declining enrollment in higher education institutions has been exacerbated by the emergence of artificial intelligence and increasing skepticism regarding the value of higher education. This study applies the total product offer concept to develop a framework for recruiting and retaining business students in this context. Implementation of this framework allows institutions to systematically assess their offerings, address the needs of both current and prospective students, and enhance communication strategies, thereby improving recruitment and retention outcomes

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