> 2014 Conference of the European Regional Assembly – Post-Conference Summary
2014 IACBE European Regional Assembly Conference
The IACBE’s European Conference is a Great Success
The 2014 conference of the IACBE’s European Regional Assembly held on 23-25 October in Barcelona, Spain was very successful.
The conference featured an outstanding lineup of speakers and
other special social and cultural activities and events, and we received many wonderful comments from our conference
Geneva Business School
The Challenges Posed by Digital Education
Innovation and Creativity in Business Education:
The Challenges Posed by Digital Education
23-25 October, 2014
This year’s European Regional Assembly Conference featured an outstanding lineup of speakers, and other special activities and events.
Photos from the 2014 European Regional Assembly Conference have been posted and are now available for viewing:
On Friday 24 October, the conference was convened with welcoming and opening addresses by:
- Mr. Dennis Gash, President of the IACBE
- Dr. Brahim Gacem, Academic Dean of the Geneva Business School
Following the opening of the conference, presentations on the conference theme were provided by:
- Mr. Stuart Strother, Professor of Economics and International Business Chair, Azusa Pacific University, (California, USA)
Ms. Barbara Strother, Lecturer in International Business, Azusa Pacific University, (California, USA)
We Learn through WeChat: Using the WeChat Social Media App for Collaborative Class Learning and Class Communication
- Dr. Peter Canellis, Vaughn College of Aeronautics and Technology, (New York, USA)
Dr. Maxine Lubner, Vaughn College of Aeronautics and Technology, (New York, USA)
Business Process Models for Higher Education Institutions: Can They Help to Address the Challenges Created by the Digital Environment?
- Dr. Patricia Davis, Keystone College, (Pennsylvania, USA)
Dr. Dana Harris, Keystone College, (Pennsylvania, USA)
Assessment and Quality Assurance in Digital Education
Afternoon sessions featured the following speakers:
- Dr. Andrew Kollataj, Gdansk School of Banking, (Poland)
Jargon and Colloquialism in Harvard Business Review Case Studies: Implications for Teaching in Business Education
- Dr. Bert Wolfs, Academic Dean, SBS Swiss Business School, (Switzerland)
Is There a Sustainable Business Model for the MOOCs?
In addition to sessions on the conference theme, the conference also featured the following all-day accreditation workshop:
Preparing an Effective Self-Study/Site Visit Preparation
Social and Cultural Activities
During the conference, delegates were also treated to the following social and cultural activities in Barcelona:
- An Evening of Spanish Gastronomy
- Tour of Barcelona’s Old Town
- Tour of the Sagrada Familia
- Dinner at a Traditional Tapas Restaurant
- Flamenco Show
About the Geneva Business School
The Geneva Business School provides an outstanding international environment for undergraduate, graduate, and post-graduate students. The school’s students enjoy small classes and constant interaction with faculty members. All students benefit from the school‘s learning opportunities, internships, and research possibilities. The business and management programs offered by the Geneva Business School meet twenty-first-century challenges of globalization and complexity, and are designed to incorporate the most innovative educational concepts. In addition, the programs are taught by an international faculty, all of whom are recognized in their respective disciplines.
The Barcelona campus of the Geneva Business School is located in Munner Street 10 in one of the most exclusive neighbourhoods in Barcelona – The Sant Gervais Neighborhood – which is home to some of the most well-known colleges and universities. The campus is housed in an impressive building with an underground floor where the Centre of Culture and Arts is located. On the ground floor, there is a multipurpose hall with a capacity of 250 people. The main hall consists of a reception area, meeting rooms, commercial area, international promotions department, restrooms, and three classrooms. The first floor consists of two meeting rooms, conference room, library, and a second conference room.
For more information about the Geneva Business School, please visit the school’s website: