Partnering with colleges, universities, and
other higher education institutions in preparing
today’s business students for tomorrow’s workplace

European Regional Assembly Conference

IACBE European Regional Assembly Conference • 2014

The IACBE's European Regional Assembly Conference was held in Barcelona, Spain in October 2014.

> 2014 Conference of the European Regional Assembly – Post-Conference Summary

2014 IACBE European Regional Assembly Conference

European Regional Assembly Conference

Geneva Business School-Barcelona Campus

The IACBE’s European Conference is a Great Success

The 2014 conference of the IACBE’s European Regional Assembly held on 23-25 October in Barcelona, Spain was very successful.
The conference featured an outstanding lineup of speakers and
other special social and cultural activities and events, and we received many wonderful comments from our conference

Geneva Business SchoolConference Host

Geneva Business School
Barcelona Campus
Barcelona, Spain

Digital Education

The Challenges Posed by Digital Education

Conference Theme

Innovation and Creativity in Business Education:
The Challenges Posed by Digital Education

Conference Dates

23-25 October, 2014

Conference Summary

This year’s European Regional Assembly Conference featured an outstanding lineup of speakers, and other special activities and events.

Photos from the 2014 European Regional Assembly Conference have been posted and are now available for viewing:

On Friday 24 October, the conference was convened with welcoming and opening addresses by:

  • Mr. Dennis Gash, President of the IACBE
  • Dr. Brahim Gacem, Academic Dean of the Geneva Business School

Following the opening of the conference, presentations on the conference theme were provided by:

  • Mr. Stuart Strother, Professor of Economics and International Business Chair, Azusa Pacific University, (California, USA)
    Ms. Barbara Strother, Lecturer in International Business, Azusa Pacific University, (California, USA)

    We Learn through WeChat: Using the WeChat Social Media App for Collaborative Class Learning and Class Communication

  • Dr. Peter Canellis, Vaughn College of Aeronautics and Technology, (New York, USA)
    Dr. Maxine Lubner, Vaughn College of Aeronautics and Technology, (New York, USA)

    Business Process Models for Higher Education Institutions: Can They Help to Address the Challenges Created by the Digital Environment?

  • Dr. Patricia Davis, Keystone College, (Pennsylvania, USA)
    Dr. Dana Harris, Keystone College, (Pennsylvania, USA)

    Assessment and Quality Assurance in Digital Education

Afternoon sessions featured the following speakers:

  • Dr. Andrew Kollataj, Gdansk School of Banking, (Poland)

    Jargon and Colloquialism in Harvard Business Review Case Studies: Implications for Teaching in Business Education

  • Dr. Bert Wolfs, Academic Dean, SBS Swiss Business School, (Switzerland)

    Is There a Sustainable Business Model for the MOOCs?

Pre-Conference Workshop

In addition to sessions on the conference theme, the conference also featured the following all-day accreditation workshop:

Preparing an Effective Self-Study/Site Visit Preparation

Attendance at a self-study workshop is now a requirement prior to the preparation of a self-study for first-time accreditation or reaffirmation of accreditation. Dennis Gash, President of the IACBE, introduced each of the IACBE’s nine Accreditation Principles and explained step-by-step the ways in which to document compliance with them in the self-study. The workshop provided a full range of examples, and gave each participant the opportunity to ask questions related to the self-study and to receive individual guidance in writing and editing the two volumes of the document. In addition, Mr. Gash identified the key points in preparing a complete and accurate self-study, and pointed out common pitfalls to avoid. The logistics involved with preparing for an efficient site visit were also covered during the workshop.

Social and Cultural Activities

During the conference, delegates were also treated to the following social and cultural activities in Barcelona:

  • An Evening of Spanish Gastronomy
  • Tour of Barcelona’s Old Town
  • Tour of the Sagrada Familia
  • Dinner at a Traditional Tapas Restaurant
  • Flamenco Show
Geneva Business School

About the Geneva Business School

Geneva Business SchoolsThe Geneva Business School provides an outstanding international environment for undergraduate, graduate, and post-graduate students. The school’s students enjoy small classes and constant interaction with faculty members. All students benefit from the school‘s learning opportunities, internships, and research possibilities. The business and management programs offered by the Geneva Business School meet twenty-first-century challenges of globalization and complexity, and are designed to incorporate the most innovative educational concepts. In addition, the programs are taught by an international faculty, all of whom are recognized in their respective disciplines.

The Barcelona campus of the Geneva Business School is located in Munner Street 10 in one of the most exclusive neighbourhoods in Barcelona – The Sant Gervais Neighborhood – which is home to some of the most well-known colleges and universities. The campus is housed in an impressive building with an underground floor where the Centre of Culture and Arts is located. On the ground floor, there is a multipurpose hall with a capacity of 250 people. The main hall consists of a reception area, meeting rooms, commercial area, international promotions department, restrooms, and three classrooms. The first floor consists of two meeting rooms, conference room, library, and a second conference room.

Geneva Business School-Barcelona Campus

Learn More

For more information about the Geneva Business School, please visit the school’s website:

Geneva Business School

We Sincerely Thank Our Sponsors

President’s Circle

Sponsor:Peregrine Academics
Sponsor:Franklin University Learning Solutions

European Regional Assembly Conference

International Accreditation Council for Business Education | Advancing Academic Quality in Business Education Worldwide